FDI in retail : A giant leap forward
Wednesday 12 December 2012
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Foreign direct investment (FDI) may be termed as the direct investment
into production or business in a country by a company in another country,
either by buying a company in the target country or by expanding operations of
an existing business in that country. Foreign direct investment is undertaken
primarily to take advantage of cheaper wages or for special investment
privileges such as tax exemptions offered by the country as an incentive
to gain tariff-free access to the markets of the country or the region.
The retail industry is mainly divided into:
1. Organised Retailing - Organised retailing refers
to trading activities undertaken by licensed retailers, that is, those who are
registered for sales tax, income tax, etc. These include the corporate-backed
hypermarkets and retail chains, and also the privately owned large retail
businesses (eg. Walmart, Tesco).
2. Unorganised Retailing - Unorganised
retailing refers to the traditional format of low-cost retailing, for example,
the local kirana shops, owner manned general stores, paan/beedi
shops, confectioners and milk dairies, hand cart and pavement vendors, et
cetera.
The Government of India’s decision to allow FDI in
aviation up to 49%, in the broadcast sector up to 74%, in multi-brand retail up to 51% and in single-brand retail up to 100% is a welcome
step.
Modernisation of the Indian retail sector is a critical and necessary
move towards developing a competitive market framework that does not rely
exclusively on indigenous and traditional techniques of production. The
entry of global retail brands like Walmart and Tesco with their modern
inventory management practices, supply chain management, new storage and
vending technologies and advanced organisational skills will go a long way in
fuelling the growth of Indian industries.
Over the last few years, it has been observed that the mere entry of
large format retail like Big Bazaar, Big Apple, Reliance, Spencer’s et cetera
has revolutionised the retail sector, thereby catapulting the retail sector to
a quantitatively different and higher growth trajectory. However, the
difference was felt only in a few affluent cities where these retail giants
could poach on the clientele who could part with a little extra money to
purchase apparel, cosmetics, grocery, fruits and vegetables, accessories and
other general merchandise. Their deeper pockets gave them an unfair advantage
to mobilise resources and acquire prime space for their high-volume,
low-margins business model. Due to lack of capital, technological expertise and
managerial experience, those who entered this arena were largely from the real
estate sector and FMCG sector. It is hoped that FDI will lead to a
metamorphosis of the retail sector in India.
It is important to bust the myth that the entry of FDI will sound a death
knell for the traditional self-organised or small-format retail trade.
The Indian retail sector is highly fragmented with 97 per cent of its business
being run by the unorganized retailers. The organized retail however is at a
very nascent stage. The sector is the largest source of employment after
agriculture, and has deep penetration into rural India generating more than 10
per cent of India’s GDP. The Indian retail market size is estimated to be $ 500
billion and is one of the top five in the world by economic value. Organised
retail accounts for about 5 per cent, which is estimated at $ 25 billion.
According to the government, a whopping 10 million jobs are expected to be
created as a consequence of FDI in retail in the next 10 years.
Secondly, the ghost of the East India Company that continues to haunt the
Indian retailers needs to be buried. It is inconceivable that even after 65
years of independence; some unscrupulous politicians try to develop fear
in the minds of credulous citizens, of the colonial era and the miseries
inflicted on the Indian masses by a foreign power that disguised itself as
traders and gradually swallowed up the nation’s wealth and resources. Today,
the Indian government is capable enough to step in to prevent its own
small trade from being subjugated by foreign giants.
The self-organised sector suffers profoundly from disguised unemployment
and underemployment. The mom and pop stores have been employing increasingly
more number of family members over generations, contributing neither to a hike
in wages nor to the profits earned. On the contrary, the modernised retail
sector will led to the generation of a quantum of semi-skilled and skilled jobs
for the youth. Given the high labour intensity of the modern retail sector, a
large number of youth will be trained and offered opportunities to earn their
living. This will go a long way in enhancing the standard of living of the aam admi (common
man) and the development of an abled work force possessing great dexterity and
organisational skill.
The need of the hour is to connect the farm-gate to retail stores. This
will greatly benefit the farmers in their upliftment. The investment in backend
infrastructure by modern retailers would reduce wastage and allow greater shelf
life for farm products. Moreover, this will minimise the layers of
intermediaries who provide extremely low price for the crops accrued from the
farmers to earn huge profits. As a consequence of this, the farmers would get
better price for their crops and would be shielded from the exploitation of
middlemen. In addition, the high yielding variety of seeds and better
agricultural technologies provided to the farmers will help bring down the cost
of production and enhance yields. The traditional kirana stores
will become stronger and co-exist and compete with the retail giants.
The modern retailers encourage a healthy competition with the indigenous
traders. They seek cooperation of the local ancillary firms in terms of
transport and banking services, supply of raw materials and other inputs
necessary for production. This will provide a strong impetus to the FMCG
(fast moving consumer goods) sector of India and help it achieve high standards
of quality.
Those who are in opposition of FDI in retail must pause to think and
realise the immense benefits it will shower on our retail sector and the
overall growth of our economy. Had there been no FDI in the Indian automobile,
communication, aviation and banking sectors, we would have taken decades to
reach global standards and compete in the globalised and liberalised modern
world. Let us shun this misplaced fear that FDI will inundate our economy with
cheap imports. Instead, these retail chains will help farmers and small and
medium scale enterprises to create a market and discover the price of their
produce.
Categories:
Big Bazaar,
FDI in retail. India,
FMCG,
WalMart
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